While surfing around the forums I constantly see threads from people asking how to check their website page rank. There’s also the confusion between page rank (PR), SERP and Alexa ranking. Here is a clarification for all of my readers who may still be confused about all of this.
PR, or Page Rank, is assigned to a website by Google based on backlinks to your site. These links to your site act as a kind of voting system to determine how popular your site is among all the others and its ranked on a scale from 1 to 10. Contrary to many who argue this in the forums, PR is NOT about getting as many backlinks as possible! If you buy into those “blast of” type scams then you are just throwing your money away. It’s important to realize that your Page Rank is determined by QUALITY over quantity. A handful of good backlinks from authority sites will raise your ranking MUCH higher than 1000’s of useless ones from a “bad neighborhood”.
SERP is simply your position on the Search Engine Results Page. Are you in position #1 on the first page of results for your keywords? Good for you!! Also contrary to popular myth, your SERP position has NOTHING to do with your PR! Do a search for ANY keyword or phrase in a search engine and you’ll find that each website listed in the results has a different page rank. The site in SERP position #1 is NOT necessarily going to be the one with the highest PR.
Alexa Rank is based more on your website traffic. If you have a lot of visitors then your ranking with be lower (better) then when you started. This is a rank showing your position among all the other sites on the net, according to traffic stats. The site with the most traffic has an Alexa of 1, while a site just starting out with only a couple of hits a day will be something like 24 million. This used to be determined by the Alexa Toolbar, which users installed in the browser while surfing sites, but they changed that a few months ago and now bring other factors into it to bring a more realistic formula in determining a site’s ranking.
They are several places on the net where you can check these various rankings for your site, but the one I recommend most is Site Rank Checker simply because it brings all these ranks together on one easy to read page. I hope your site rans well! All the best to you…