I’ve decided to add more short “Tips And Tricks” type posts, since I realize there are a lot of newbies who read my blog who would benefit from it. One of the most common questions I see asked on webmaster forums relates to backlinks and how to get them. My response is usually something like “Get a link to your site on a large, popular site that gets crawled frequently by the SE’s”, but to someone just starting out in online marketing this is easier said than done.
Sure, some backlinks are easy to get, such as on Facebook where you simply create a fan page or business page for your own website with a link to it, or YouTube, where you upload a promo video to create a page and channel with links to your site. However, there are others that, while not technically difficult to create, are not as well known, but can be a very important part of your marketing strategy.
The site I will focus on for this post is the large ecommerce giant known as Amazon. They have been around for a very long time and carry lots of authority, as well as lots of traffic. To get a backlink from Amazon you simply need to create a free account there and then fill out your profile info. There is a field to include a website url, so you can simply add your link there.
Once that is done you will need to promote it, or it will be buried and forgotten. You do this by adding your own customer reviews to product pages, but make sure they are popular products, as those pages will get updated frequently and, therefore, visited by the SE’s frequently, who will in turn follow through your website link.
This works best if you are among the first 3 or 4 reviews for a brand new product that just came out, as those reviews will stay longer on the main product page, while any reviews after that will end up summarized in the right sidebar. It’s best if your site sells products or services, as Amazon traffic consists of BUYERS, so if you have something to sell, then this will benefit you the most.
TIP: This works even better if you have an Amazon affiliate site because your cookie will then be dropped to the visitors computer so that you get the referral commission, no matter what they end up buying later. I’ve sold jewelry, hats, electronics, etc, to visitors who originally were just looking for pet products through my dog supplies site.
As a side note, especially if you’re new to affiliate marketing, you should be aware that many affiliate programs are set up to only recognize and credit the first cookie dropped and override any later ones, so if a potential buyer visits someone else’s affiliate site after yours before ultimately buying something, then you get the sale, even if it’s made on their site. I’ve made sales where the referring site was not mine, but I was the first one the buyer visited, so my cookie was the one used. Get creative and take advantage of it!