It’s impossible not to notice all the buzz about the recent proliferation of new domain extensions added to the market. Ya know…those ones that end like .gift, .photo, .tools, .company, .farm, .marketing, .club, .ceo, .recipes, .technology, .ventures, .ninja, etc, etc, blah, blah, blah, and my own personal fave, .guru (insert rolling eyes smiley here).
While it’s clearly a virtual payday for domainers, I’m not so sure about the rest of us. It seems to me that the ability (or lack thereof) of finding good domain names to register had gotten difficult to the point where something had to be done. Basically, all the good .com names were taken, so the solution was to create different extensions so that everyone has a shot at the domain name they really want.
Can’t get “makemoneyonline.com”? Then why not get “makemoneyonline.enterprises” instead! (It’s available, BTW)
Is this a good thing? I don’t think so. Yes, you can get a name you want easier, but 2 things come to mind as potential problems…
1. If you want to brand your name or business, are you going to register EVERY available extension??? There are DOZENS, and still growing, plus country TLD’s to consider as well, plus some of them, such as .rich cost 100’s of dollars. It would take a small fortune to renew these year after year!
2. How will this affect SEO strategies and SERP ranking? It’s difficult enough trying to rank a site in Google, much less having an avalanche of new sites fighting to be on page one. Yes, site age is a ranking factor, so the new sites will have an uphill battle, but eventually some will take hold and become competitors to existing, well established websites.
If someone wants to rank for a competitive, one word keyword, they can now create 30+ one word domains that were previously impossible, especially for generic keywords. Yes, I’m well aware there are many ranking factors to consider, but there’s no denying this will create an interesting (or frustrating) battlefield in the future SERP. Let the games begin!
I’m going to end this topic with a call to anyone reading here to post a comment on their own thoughts about this situation. Let’s start a case study! Specifically, have you seen any of the new domain extensions ranking in the search engines yet? Do you have any of them yourself? What has been your experience using them and have you ranked any in the SERP yet?
Let everyone know!! (no spamming please…make a relevant comment to be approved. Thanks!)